Becomes Eighth Cincinnati Tournament Director since beginning of the Open Era
The Western & Southern Open announced today Andre Silva as the new tournament director.
Silva spent 14 years working at the ATP World Tour, the governing body of men’s professional tennis, before his most recent work as an executive at the Cleveland-based sports agency Team8.
During his career at the ATP, Silva held several roles in the player relations department, including spending his final seven years as the Tour’s Chief Player Officer. Silva also spent two years as Tournament Director of the ATP World Tour Finals, the ATP’s year-end championship that is held annually at London’s O2 Arena.
“Andre is well respected among the players and the tours,” remarked Chief Executive Officer Elaine Bruening. “His familiarity within these realms will help him successfully navigate the challenges of being a tournament director at a combined ATP World Tour and WTA event.”
Silva joins the event during a time of strong growth and popularity, having hit attendance records each of the past three years. Most recently, in 2015, the event sold out 14 of 16 sessions on the way to a benchmark attendance of 199,217. Currently, 2016 ticket sales are outpacing last year’s record numbers.
"I'm excited to join this event in a time of such incredible growth and popularity," remarked Silva. "The best players in the history of tennis have all played Cincinnati, and I look forward to seeing the future stars compete in front of our fans."
The Western & Southern Open is a top-tier Masters 1000 event on the ATP World Tour (men’s) and a Premier 5 event for the WTA (women’s). Both Roger Federer and Serena Williams have won back-to-back titles in the previous two years. Situated in the center of the U.S. Midwest, the Western & Southern Open draws fans from all 50 states and more than 30 countries.
Silva’s hiring is subject to ATP World Tour and WTA approval. He will officially start in the position May 31.