USTA’S "FOLLOW ME TO THE US OPEN" CONTEST COMES TO THE WESTERN & SOUTHERN OPEN
Fans Earn Points via In-Broadcast Tournament Viewership, US Open and Olympus US Open Series Social Media Channels as well as Traditional Media
Fan With the Most Points at Event’s End Will Receive a US Open Prize
Fan who Accumulates the Most Points This Summer Wins Trip to 2012 US Open that includes a one-hour hitting session in Arthur Ashe Stadium
CINCINNATI, July 19, 2011 – The USTA announced today that its "Follow Me to the US Open" contest, designed to allow fans to actively engage and follow tennis all summer long from the US Open ticket on-sale, through the Olympus US Open Series and the US Open, will have a major presence at the Western & Southern Open. Fans will accumulate points by engaging with the Western & Southern Open both on-site and at home, and the fan who accumulates the most points at the conclusion of the 2011 US Open will receive a trip to the 2012 US Open and a one-hour hitting session in Arthur Ashe Stadium.
The "Follow Me to the US Open" contest, developed in partnership with Omnigon Communications, engages tennis fans via social media, online media, traditional media, on-site assets at all Olympus US Open Series events as well as in-broadcast assets to better show fans the connection between the Olympus US Open Series and the US Open.
Fans on-site at the Western & Southern Open will be able to accumulate points by checking in at the event via foursquare, as well as via text-to-screen promotions, scanning QR (Quick Response) codes, and responding to IDS messaging on display boards around the grounds.
Fans watching the Western & Southern Open at home can also accumulate points by actively sharing and engaging with Olympus US Open Series and US Open Facebook and Twitter channels (facebook.com/OlympusUSOpenSeries and @usopen), by interacting online with industry partners, and scanning QR codes that will be available in traditional print media and on Olympus US Open Series broadcasts. Additionally, fans will have the ability to earn points during the Olympus US Open Series and US Open by playing Fantasy Tennis. The 128 fans with the most points on August 24 will be placed into a tournament-style bracket that will run through the completion of the US Open.
In addition to the grand prize – a trip to the 2012 US Open that includes a one-hour hitting session in Arthur Ashe Stadium – the runner-up will receive a $500 USOpen.org Shop gift card, and the third and fourth-place finishers will receive US Open related prizes. Additionally, the fan with the most points each week during the first five weeks of the Olympus US Open Series will receive a US Open prize.
For official rules of the "Follow Me to the US Open" contest, visit www.FollowMeToTheUSOpen.org. The QR Code to sign up for the "Follow Me to the US Open" contest is included above. The hashtag for the contest is #followmetotheUSOpen.
Now in its eighth season, the Olympus US Open Series has established itself as a true regular season of hard court tennis, linking 10 summer tournaments to the US Open. Fans follow the action throughout the summer through national television coverage, culminating each week with back-to-back men’s and women’s finals on Sunday afternoon. Players battle for $40 million, including a chance for bonus prize money at the US Open.
The 2011 US Open will be held from Monday, August 29 through Sunday, September 11 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y. Arthur Ashe Kids’ Day presented by Hess, a full-day tennis and music festival for children and families, will kick off the US Open for the 16th consecutive year and will take place on Saturday, August 27. Tickets for the 2011 US Open and Arthur Ashe Kids’ Day can be purchased:
· at USOpen.org
· by calling Ticketmaster at 1-866-OPEN-TIX
· at all Ticketmaster outlets
· at the USTA Billie Jean King National Tennis Center box office