The Olympus US Open Series was founded in 2004 to create an identifiable summer tennis season in the run-up to the US Open, and it continued to make good on that promise in 2010. Once again, the Series delivered more tennis to more homes around the country, highlighted by back-to-back men’s and women’s Sunday finals throughout the summer. In 2010, more than 200 hours of the Olympus US Open Series events was broadcast on ESPN2, CBS and Tennis Channel, reaching more than twice the number of viewers than prior to the Series’ inception.
New for the year, tennis returned to Atlanta with the Atlanta Tennis Championships, the first men’s event of the 2010 Olympus US Open Series, and San Diego joined the roster of women’s events with the Mercury Insurance Open. The Series also played host to the final round of the inaugural US Open National Playoffs, with the Men’s Championship held in Atlanta and the Women’s Championship held in Stanford, Calif.
The 2010 Olympus US Open Series was a success on the court as well, crowning two first-time—and fitting—champions in former US Open finalists Caroline Wozniacki and Andy Murray. Wozniacki earned the 2010 Olympus US Open Series title by winning the Pilot Pen Tennis in New Haven, Conn., to move past Kim Clijsters, while Murray claimed the Series title by virtue of defeating five-time US Open champion Roger Federer to take the title at the Rogers Masters in Toronto.
In all, the Olympus US Open Series' top three men’s and women’s finishers collected $950,000, with Clijsters matching her all-time women’s prize money record by collecting $2.2 million in Flushing Meadows—$1.7 million for winning the US Open plus $500,000 in bonus prize money as the Series’ second-place finisher.